Reassurance is the correct answer, this baby is feeding and growing well.
This baby has physiologic jaundice.
No treatment required.
The bilirubin level is below phototherapy range.
The ratio of conjugated bilirubin to total bilirubin is less than 15% so this baby has unconjugated hyperbilirubinemia - liver pathology does not cause unconjugated hyperbilirubinemia.
Guidelines for the detection, management and prevention of hyperbilirubinemia in term and late preterm newborn infants
http://www.cps.ca/documents/position/hyperbilirubinemia-newborn
http://www.cps.ca/fr/documents/position/hyperbilirubinemie-nouveau-nes
Canadian Paediatric Society Position Statement (2007, 2011)